Blogs

Focus group: A tool for productive Market Research

Focus group: A tool for productive Market Research

In the initial stage of ideation or product development, it is imperative to conduct market research so as to identify your consumers’ underlying preferences. Depending on the purpose of the study and the credibility of research data, one can resort to a suitable medium to collect information from prospective customers. Here comes the pivotal role of focus groups. They facilitate direct interaction with the target audience to infer consumer characteristics and identify current market trends.

Arathi Nair
On February 8, 2021
Storytime through Alexa

Storytime through Alexa

Turn any time into Storytime through Alexa. It's going to transform your child's bedtime story routine.Children have an innate love of stories. Stories create magic and a sense of wonder at the world. Stories teach

Arathi Nair
On February 8, 2021
Skill Review: Puzzle of Day

Skill Review: Puzzle of Day

Puzzle of the Day by Stoked Skills LLC is a daily crossword-style puzzle game, designed specifically for Alexa. The game is more like a traditional crossword puzzle, chiefly taking those ideas, to incorporate that design experience into a voice skill.

Arathi Nair
On February 3, 2021
Skill Review: National Geographic Geo Quiz

Skill Review: National Geographic Geo Quiz

The National Geographic Geo Quiz is a uniquely crafted quiz game app developed by de National Geographic Society. The skill is built for the geography enthusiasts who are eager to sharpen the ‘know-what’ of the world around. It aims at educating kids and adults about geography in a vibrant and engaging manner thereby providing an enhanced quizzing experience with influential facts.

Arathi Nair
On January 27, 2021