Voice search is not a fad! The advancement of smart homes and screenless devices, smartphones, and convenience are factors why voice search is growing quickly. Google voice search queries have gone up exponentially over the past few years. For businesses that have local service like restaurants, hotels, clothing shops, salons, coffee shops, etc. voice search is driving more traffic due to the superior User Experience in the form of relevant and sharp results as contrasted with a cluster of multiple links, the user must sift through in conventional search. In local search, Google will pull out those content that is best suited for the intent, based on these three factors like relevance, prominence, and distance.
The Convenience of speaking 150 words in a minute on Voice search contrasted to typing 40 words in text search, is propelling user behavior to change from text search to voice search. Contrary to normal search where the searcher will be running down for a set of results to physically pick one, voice search will provide an opportunity to create interesting micro-moments for you to present your brand contextually.
To kick start your voice search strategy, start optimizing the website and content for voice search that will improve the discoverability of your business. As voice search is evolving, a first-mover advantage will not only reward your brand with more traffic than your competitor but it also sets up a position leadership for your business.